Episode 012: Awkward Marketing, with Rachael Kay Albers

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Today, KT Speetzen is joined with Rachael Kay Albers, founder and creative director of RKA ink, and the lead web designer and digital strategist around RKA ink. Her sweet spot is the space where business, marketing, and design meet. She is also the host of the Awkward Marketing Show and is a part of the Mother Cluckers Comedy troupe with KT.


  • Learn a bit about Scott from KT [0:00:49]

  • What Awkward Marketing is + why she created it [0:03:17]

  • How she decided her show was the way to go [0:09:29]

  • How to create content as an introvert [0:12:50]

  • Why you have to be creating content + doing it yourself [0:14:26]

  • Who her Muppet character alter ego is [0:17:30]

  • Why creating content is so important [0:18:48]

Creating content is a gift you give your future business.
— Rachael Kay Albers
You gotta get out there, get visible and start creating things. See what lands and what doesn’t land and what does land, let that inspire you.
— Rachael Kay Albers

Get to Know Rachael

Rachael Kay Albers is a marketer who hates marketing. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio based outside Chicago, Rachael has helped hundreds of thought leaders and visionary entrepreneurs all over the world stand out online without selling their soul or playing the manipulation game. Rachael’s clients have used their online platforms to launch bestselling books, five star podcasts, and six figure funnels.

When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a weekly show blending fun-sized small business advice with storytelling and comedy, for entrepreneurs who want to create a meaningful presence online.

Find + Follow RKA ink



Meet the Host:

KT Speetzen is the CEO of Mother Cluckers Comedy, LLC. By day she teaches everyone from entrepreneurs, politicians to corporations the power of comedic storytelling for branding and engagement. By night she’s the and the Creator and Producer of Chicago’s The Mother Cluckers Comedy Troupe. In previous lives, KT has worked behind the scenes in documentary television for A&E, The History Channel and National Geographic, in addition to earning her Masters in Education and her National Boards Certification while teaching for the Chicago Public Schools. KT loves David Bowie, her crazy family, and is slowly starting to understand Twitter.