Storytelling: For More Than Just the Campfire
Storytelling has been the cornerstone of the human experience for millennia. It’s how we connect, share new ideas, and develop communities. Storytelling is not only the way to resonate with consumers, but the way teams can best engage with one another. Whether you’re looking to reach hundreds of clients with a keynote address, emerge as a leader in your field, inspire those you work with or just engage in a more meaningful way with coworkers, comedic storytelling ensures you are dynamically delivering your message.
This Is Going to Help Us How, Exactly?
Comedic Storytelling is a powerful way to:
• bring firms and clients together through intimate bonding experiences
• help with awkward one-on-one client experiences – the close the sale dinner, the cold call, etc. – by helping your team develop an arsenal of stories to use to engage your audience to retain clients due to well established personal connections
Comedic storytelling also has an impact beyond the client relationship. Scientific studies have proven that people who laugh at work are more productive, creative, and oh yeah, happier! A recent 700-person participant study in Britain showed that people who were exposed to 10 minutes of comedy per day led to up to a 20% jump in productivity.
Additional studies prove:
“Rational engagement is based on the stimulation of the mind, whereas emotional engagement is based upon the stimulation of the heart. In today’s age of brand experience, it seems that emotional engagement is proving to be more and more critical to achieving winning results and effective storytelling is at the heart of this movement.” Forbes Magazine, October 2017
“Having scientific support for generating happiness-productivity cycles within the workforce should … help managers to justify work-practices aimed at boosting happiness on productivity grounds.” Fortune Magazine, October 2015